Mixing ingredients
Beautiful array of women
Beautiful array of women

Our Vision

At Blooming Brands, we are more than just a business. We are pioneers of conscious beauty, embracing a forward-thinking approach that delivers exceptional performance. Guided by our core values, we are dedicated to creating products that are cruelty-free and clean. As the parent company of three beloved brands—Blossom, ByBlossom and Blue Cross—we continuously seek to expand our portfolio and partner with like-minded brands that share our vision.

Accessible Beauty for All

We firmly believe that beauty should never be limited to a select few. That’s why we are committed to making our products accessible—and affordable for everyone. By breaking down barriers, we empower those from all walks of life to embrace their unique beauty. Our unwavering commitment to sustainability means that our products are crafted using only cruelty-free and clean ingredients.

Our Mission

Beauty as a Force for Good

At Blooming Brands, we recognize the immense potential of beauty to drive positive change in the world. Our mission is to harness that potential and make a tangible difference. Through our platform, we strive to amplify important messages about animal welfare, sustainability, diversity, and inclusion. By raising awareness and inspiring action, we aim to build a brighter, more beautiful future—for all.

Join Our Journey

We are thrilled to embark on this meaningful journey and invite you to join us. Together, we can create a world where beauty goes beyond the surface, where it reflects our values and shapes a more inclusive and sustainable future. Explore our brands, connect with our community and become a part of our mission to make a lasting impact.

Our Brands

Blooming Brands is home to iconic beauty brands for face, skin, lashes, body and nails.

Blossom Beauty
Featuring affordable and fun products for eyes, face, lips, nails, body care and fragrance, Blossom incorporates real flowers into every product.
Blue Cross
 Founded in 1933, Blue Cross Nail Care is the salon professional’s trusted source for all nail and cuticle care needs. 
Mented is a leading cosmetic line with a focus on providing best in class products for women of color. Founded in 2017, Mented creates best in class vegan, cruelty free products using the finest natural ingredients.
SEVEN® offers a range of hair products crafted with a unique blend of high-quality natural ingredients and innovative science to deliver salon quality results from behind the chair or at home.